Who knew one of the M’s on the M&M candy stood for Murrie of Hershey’s R. Bruce Murrie. Murrie was Forest Mars’s partner in the M&M business. Hershey says that if it were not for their relationship, M&M’s would not exist. It was common back then to help your competitors, oh where we may all be today if we could live by that. By 1932, Mars was number two in the industry, behind Hershey. They were good friends even working together when Frank needed help early on. “It was a different era,” says Richard Murrie. Everyone was friendly, respected each other and helped each other. Mars even buying his coating form Hershey. Hershey did not look at Mars as competition, but as their best customer helping them reach over 8.4 million pounds a month in coating sales.
Over the next few chapters, we see how Forrest Mars found by mistake his father Frank Mars when Frank bailed him out of jail. We go on to see that Forrest was not content with the income that he and his father were making and wanted to expand their company abroad (which I would be happy with), so he goes out on his own and creates his own company. Not too long later, his father died and he merged the two companies together. Forrest was a true entrepreneur. He wanted to create and let others manage.
What stuck out to me through these chapters were two things. One, they failed many times, but kept on going and kept on working to the goals they had. Second, was how Mars and Hershey were rivals, but worked together. Not everyone can be perfect at everything. I for instance have so many ideas in my head, but putting it on paper is a whole other ballgame. I am working on a marketing plan for my department right now. I am working with a coworker who can write well. We sit there, I spill it all out, and she can write up exactly what I am trying to say. In order to be successful, sometimes we need to put pride aside and realize that other people are better at certain things than we are and vice versa. Even Forrest Mars knew he did not want any part of managing; he just wanted to create because he loved the tense feeling of trying to get a new business or product off the ground. It is good to find a counterpart that can compensate for what one lacks.
Brenner, Joel G, 1999. The emperors of chocolate. Inside the secret world of Hershey and Mars.