Over the next few chapters we learn a lot about how Hershey grew his business, worked to obtain loyalty from his employees, and gave back. To sum up some of the most important parts, Hershey wanted his employees to feel valued and apart of the company. He went on to create his own town the housed, employed, taught, and entertained everyone. All of his employees lived in the town. He created schools for the employees children, gave to all three churches, created museums, and made sure they all had great benefits including insurance in case they got sick. He also encouraged them to buy houses instead of renting.
This created trust and even ownership in the company. He had employees that ran the same wrapping machine for 30 years. They would come in, check out all the parts, oil it down, and make sure it was working properly before the start of their shift. Putting into your employees as he did can add so much value. People felt appreciated and safe.
Giving back was very important to Hershey and I feel it paid out very well for him. He was one that didn’t like to deal with the day to day, but to create, he was a dreamer. One thing about entrepreneurs is they are always thinking and looking ahead. This was important when he saw a sugar shortage coming. Instead of stressing out, he bought 1500 acres of sugarcane. Now he has a supply. It is so important to be vigilant and look ahead. We have discussed over the past few classes about surrounding yourself with people that fill in where you lack. You wear every hat in your company and that can be exhausting. Hershey proved that passing responsibilities off and making your employees feel valued is important. He was able to do the part of the business that he enjoyed while trusting the ones he hired to carry on with the business. His employees worked hard for him because they respected him as a leader.
I have said in the past that having a leader you respect is even more important than one realizes. I have worked for a boss that was not a leader. The whole team fell apart and left. The business has struggled and new employees are in and out monthly. I now work for a boss that is a fearless leader. She is one of the hardest working individuals I know. It makes a difference in productivity. You work harder for someone you respect