Product: Colored TV
Title: Open before Christmas! here’s why: there’s so much going on in NBC BIG COLOR TV… every night!
Date: NBC weekly shows in October 1956
Company: National Broadcasting Company
Objective: To inform the reader of the big color tv coming out
Target Market: Consumers that watch TV
Action: The magazine ad wants people who watch TV know that they have one now that is in color.
Value Proposition: The value is to see things on TV in true color, not black and white. Also, they can do it now because it is available.
Of course I had to choose one with dogs. This advertisement is advertising National Geographic show, The Dog Whisperer. They used humor to get the attention of the viewer to hopefully tune in to the show.
Product: Television show, The Dog Whisperer
Title: Wrong Father
Date: February 2012
Company: Ireland Davenport, Johannesburg, South Aftrica
Objective: To the person of a show coming on National Geographic
Target Market: Dog lovers and people who watch TV
Action: To get people to watch The Dog Whisperer
Value Proposition: To entertain people and for those with dogs to possibly teach them something about dogs.Normal 0 false false false EN-US X-NONE X-NONE
This is a very powerful scene showing that children are affected by their parent’s
actions. They suffer more than people probably realize. This particular
campaign had two other pictures like this with abuse and prostitution.
Date: December 2011
Objective: To bring awareness to a problem in this world of
parents drinking too much and their children see and know more than they
Target Market: Parents and I also believe anyone who is in
contact with kids. Stay vigilant and
look for signs from children. They
sometimes have no voice and adults are their voices.
Action: For any adult who drinks too much and have children
to wake up and stop.
Proposition: Children will have a better
relationship with their parents and a better childhood if they are not treated
in this manner.
Another powerful ad on what Meth can do to your teeth. Everyone has seen pictures of people and
their teeth are black or missing. You can tell they are on Meth. This bold
statement will hopefully stop those who have never done Meth but want to try it.
Date: December 2011
Company: P&P Medien
Objective: To bring awareness to everyone what Meth can do
to your teeth
Target Market: Everyone, especially those using Meth, but
also those that have thought about it.
Action: To stop people from using Meth
Value Proposition: Save lives and teeth
Powerful ad on how important it is to stay of your phone while you are driving. This shows that you can end up at the bottom of the ocean because you are not paying attention.
Title: Road safety, Social Media
Date: July 2011
Objective: To get people to stop using their phone while they are driving.
Target Market: Drivers
Action: People realize they need to focus on the road and not their phone.
Value Proposition: To save lives