This billboard uses humor to promote their nose trimmers. They used actual power lines as nose hairs. In the comments, people loved this billboard even wanting to go see it themselves. They also suggested you could use this for your ear hairs as well. This billboard is in Indonesia.
Product: Nose Hair Trimmers, Panasonic
Title: Nose Hair Trimmers
Date: November 2009
Company: Saatchi & Saatchi
Objective: To show their nose trimmers and its safety cutting system.
Target Market: Anyone with long nose hairs, mostly men
Action: To get customers to get their product
Value Proposition: Men to keep their nose hairs short and not flying in the wind.
This is probably the neatest billboard I have seen. McDonald’s took 3 weeks to grow this billboard. They wanted their customers to see the freshness and watch the 16 different types of lettuce they use for salads grow.
Title: Fresh Salads
Link: https://www.youtube.com/watch?v=u57WJzrqzqc, here you can watch a time lapse of the billboard coming to life
Date: December 2008
Company: McDonald’s, Leo Burnett
Objective: This ad reinforces the idea of “freshness” precisely by letting viewers in on a genuine growth process.
Target Market: Anyone who eats salads
Action: They want customers to go to McDonald’s and eat their salads.
Value Proposition: Customers that eat their salads will have the freshest lettuce
These billboards are in Chicago and followed the lettuce billboard. I think McDonald’s has done a great job. This egg hatches every day. The egg stays hatched from 6am until 10:30 am.
Product: Eggs/ breakfast at McDonald’s
Title: Giant Egg
Date: July, 2008
Company: McDonald’s, Leo Burnett
Objective: To keep the audience engaged after the lettuce billboard. Inform people of their fresh eggs, breakfast and time they serve breakfast.
Target Market: Everyone who eats breakfast
Action: They want people to come in and get their breakfast.
Value Proposition: People will see the hatched egg and they will know they are serving breakfast and go eat with McDonald’s.
Where users expect another flat board, provide a 3D experience that leaves them wondering what the brand is all about. Edina Realty hit a home run on this billboard to catch the eye of people going by it.
Product: Realty Group, Edina Realty
Title: Realty Boxes
Objective: To catch the eye of people and remember them when they are in the market for a house and or to sell their house. This also shows they have helped thousands every year and want to help you as well.
Target Market: Potential home sellers and buyers
Action: For people needed to buy and or sell a home to contact them.
Value Proposition: To get your house sold and to purchase one as soon as possible
What a powerful billboard. This is in London and is an interactive billboard. As people look at her, her face heals
Product: Domestic Violence awareness
Title: Look at me
Link: https://video.search.yahoo.com/yhs/search?fr=yhs-trp-001&ei=UTF-8&hsimp=yhs-001&hspart=trp&p=look+at+me+billboard&type=Y149_F163_202167_081020#id=1&vid=5e92eb1d42adab355bf8af5883307f49&action=click Great video on making it and talking about the billboard. Also shows the face change.
Date: March 2015
Company: WCRS for Woman’s Aid
Objective: To bring awareness to domestic abuse
Target Market: Everyone
Action: They want everyone to open their eyes and look at people. Be vigilant and do not turn an eye when you think something is off.
Value Proposition: If we all stand up, we can get people out of situations they feel stuck in and even save lives.